How to Sell Your Jewelry Seminar

How to Sell Your Jewelry Seminar

Launch or Grow Your Handmade Jewelry Business with Proven Strategies

Jumpstart or scale your jewelry business with this intensive one-day seminar packed with actionable insights. Learn exactly what sells, how to craft irresistible product descriptions, capture eye-catching photos, and keep orders flowing steadily—while maximizing your profits.

This high-energy workshop puts you on the fast track to success and gives you the tools to stay there. Discover the best places to sell your work, how to build a thriving home-based operation, and how to profit from craft shows and exhibitions—even on a limited budget. Yes, you can run a profitable jewelry business from home!

What You’ll Learn

This comprehensive training makes it simple to grow your jewelry sales both online and offline. In just one day, you’ll gain practical knowledge on:

• Creating online and offline stores that turn first-time buyers into repeat customers
• Finding the most profitable shows, markets, and platforms for your unique pieces
• Writing compelling product copy that grabs attention and closes sales
• The three essential keywords that dramatically boost auction bids
• Optimal timing for starting and ending online auctions
• Why you need your own website (beyond Etsy or eBay) and how to build one in hours
• Automating listings, shipping, and repeat sales for hands-free efficiency
• A powerful research method to uncover top-selling items on eBay—and apply it to your own inventory
• Tools to track sales trends on Etsy and other marketplaces
• Taking professional product photos that drive higher bids and conversions
• Must-have tools that streamline selling (including one that pays for itself on the very first use)

Walk away with step-by-step guides, time-saving shortcuts, and everything you need to hit the ground running.

Seminar Sessions

Session 1: Product Development

• Inspiration-driven design and copyright essentials
• Choosing and developing new pieces with market appeal
• Sources for fresh, original ideas
• Smart pricing strategies across different tiers
• Researching current market demand
• Testing new items effectively (and where not to test)
• Keeping material and production costs under control

Session 2: Marketing Your Jewelry

• Building a recognizable brand that stands out
• Selling successfully on eBay, Etsy, Pinterest, and Instagram
• Maximizing craft shows and expos
• Creating effective sales funnels
• Setting up and managing your own website
• Choosing the right venues and working shows for maximum return

Session 3: Professional Photography

• Consistent, high-quality jewelry photography techniques
• Best camera options—DSLR or smartphone
• Mastering lighting: light boxes, control, and key principles
• Props, backdrops, and styling for stunning visuals
• Free and paid editing software recommendations
• When and how to incorporate video
• Publishing effectively on YouTube, Pinterest, Facebook, and more

Session 4: Building Long-Term Success

• Strategies to maintain steady sales year-round
• Follow-up systems and email marketing campaigns
• Staying top-of-mind with past customers
• Leveraging social media: X (Twitter), Facebook, YouTube, Pinterest, Flickr, Instagram, LinkedIn, and blogs
• Simple and automated accounting and sales tracking

Included Materials

• Comprehensive step-by-step seminar manual
• CD with all slides, resources, and helpful online links
• Ready-to-use spreadsheet for material costs and pricing calculations
• Business cost calculator that accounts for overhead
• Bonus articles and e-books, including 50 Jewelry Selling Techniques by David Smith

About Your Presenter – David Smith

David Smith has built and marketed online stores that generated over $1 million in annual revenue for more than seven years. With 34+ years of diverse entrepreneurship, he has successfully sold products and services across automotive, insurance, real estate, IT, health, internet, education, beading supplies, and jewelry industries.

A Microsoft Certified Systems Engineer with internet expertise since 1996, David pioneered the world’s first online 3D store, listed over 6,000 products online, and published 20 newsletters with more than 1,500 total issues.

He is the founder of AdvantageNet, Embryo, Appsynthesis, Digital Nervous Systems, Beads Amore’, and SilverSmithingClass.com.

“Join me for a transformative day of learning and practical strategies.” — David Smith

“I’ll teach you the foundational skills to sell your jewelry profitably and set you on the path to becoming a successful silversmith.” — David Smith