How-to-sell-Jewelry-tips-#1.mp4

How To Sell My Creations -Tips & Tricks Series

#1 Marketing Plan
Your marketing plan is crucial to your success. If you don't have one yet, then it’s time to get one going.  Set up a year's worth of plans with just the right amount of detail and flexibility so they can change based on seasonal needs or other opportunities that come up throughout the entire calendar year! 
The key component in any good strategy for selling jewelry online or in-person begins by figuring out when it’s likely customers are going to be looking at their next purchase - whether Pre-holiday season (around Thanksgiving and Christmas), Mother’s Day weekend June / July), Valentine’s Day and Easter. Make sure to plan some other events that don’t happen during those times to help even out the income stream you will be generating.

Be sure to keep the pipeline full of income-producing sales.

Promotions should be an integral part of your plan for supporting events and shows you'll be attending.

It’s important to have dates on your calendar for at least the next year, but it is also wise not to be too committed at this point. You can always change or modify these plans later if need be!

Key points
You need a marketing plan
Plan for a year
Schedule gift-buying times like Thanksgiving and Christmas
Keep the pipeline full
Be ready to modify plans
Promotions are key to success

Video Transcript

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Your marketing plan is crucial to your success. If you don't have one yet, then it's probably time for you get one going set up a Year's worth of plans with just the right amount of detail and flexibility so they can be changed based on their needs and opportunities that might come up throughout the entire calendar year. The key component in a good strategy for selling jewelry online or in person Begins by figuring out when customers are going to be looking at their next purchase whether pre-holiday season around Thanksgiving and Christmas Mother's Day weekend, June July Valentine's Day and Easter, February, March and April. Make sure to plan some other events that don't happen during those times to help you and out the income stream. You will be generating. Be sure to keep the pipeline full for producing sales. Promotions should be an integral part of your supporting events and shows you'll be attending. It's important to have dates on your calendar for at least the next year, but it's also wise not to be too committed at this point. You can always change or modify these plans later if need be.

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